BCG2

BCG2 is a marketing and brand agency that works under the guiding idea that business plus creativity produces growth to the power of two. It is part of the WPP communications services group.

What BCG2 offers

• Brand and digital strategy — planning how a brand should present itself and grow.
• Digital design and development — building digital products and sites.
• Content creation and brand design — creative material and identity work.
• Healthcare marketing — communications for health-related clients.
• Data strategy and social — analytics-led planning and social channels.
• Sustainability and behaviour change — campaigns aimed at changing habits.

Key facts

• Parent group: WPP
• Approach: integrated service across several specialisms
• Group access: the WPP link gives it access to wider marketing expertise and research