XC

XC is a cloud platform from xCircular for retailers and larger firms that need to manage product content and turn it into marketing material. It joins a product database, a digital asset library, automated ad creation and distribution of content along the supply chain.

What XC offers

• Product information management — a master database of product data for e-commerce.
• Digital asset management — search, view and reuse of every kind of media file.
• Ad creation — digital and print adverts built automatically from product content.
• Content distribution — product data and media passed down the supply chain.
• Digital flyers — a flipping magazine, a clickable shopping flyer and a B2B catalogue that can turn into a request for quotation.
• Extras — product showrooms, 360-degree photos and collage-based shopping pages.

Who it works with

Retailers selling in store and online, marketing staff at distributors, and product teams that manage many variants.