Nutri-IQ

A symptom-based nutrition assessment, run from a computer

Nutri-IQ is a Canadian online tool for wellness professionals and individuals who want to explore their nutritional status. Its Virtual Lab asks about body signs and symptoms, more than 300 of them according to the current site, and turns the answers into a picture of possible vitamin and mineral patterns. The company describes the approach as non-invasive: no needles, skin pricks or sterilization are involved, and the tests are run on a computer. It calls the method research-informed, citing findings from US health institutes, and presents the tool as educational. The vendor likens it to a blood test, which is its own comparison and not a laboratory validation.

Assessments offered

• Nutritional balance, covering possible deficiencies or overload of nutrients.
• Mental health.
• Histamine intolerance.
• Salicylate intolerance.
• Toxin exposure.
• Cardiovascular disease risk and, in the earlier version of the site, a COVID-19 risk screen, both offered without a subscription.

A user sees results straight away, along with the foods and supplements the tool suggests for reducing the risks it finds. The vendor says the tool can help uncover deficiencies that show up as brain fog, tension, fatigue or bloating, and it lists celiac disease, restrictive diets such as vegan or keto, and long-term infection as things that can make a person nutrient-deficient.

For practitioners

The company markets the tool to nutritionists and similar practitioners, saying that quick, consistent results save them from trial and error in choosing supplements and can help them start a practice. Practitioners can run the assessments for clients, and the vendor pitches faster outcomes as a way to improve client satisfaction and retention.

Access and extras

There is a period of free access to the assessments, with a paid subscription for the main ones, and a discount code is offered to practitioners who register. The company runs an affiliate marketing program with tiered commissions for people who can reach wellness professionals, publishes a blog with nutrition information and takes questions by telephone during weekday hours. The site has also promoted a local clean-food delivery service.

Nutri-IQ is a Canadian online assessment tool that looks at body signs and symptoms to point to possible vitamin and mineral patterns. Its Virtual Lab runs non-invasive checks from a computer, with no needles or skin pricks. It is offered to wellness professionals and to people checking their own health.

Main features

• Nutritional status checks: explores possible deficiencies, mineral imbalances and histamine intolerance across more than 300 signs and symptoms.
• Risk screening: cardiovascular and immune-system risk assessments.
• Toxin exposure assessment: checks for possible exposure.
• Food and supplement suggestions: the report points to foods and supplements to reduce the risks found.
• Affiliate programme: a tiered commission scheme for people who can reach wellness professionals.

Customers and markets

Nutritionists and wellness practitioners who want quick results for clients, and individuals who feel tired or run down.

Key facts

• Based in: Canada
• Telephone hours: weekday support in Eastern time