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Improve dealer marketing.

Every ⁠⁠day.⁠ ⁠Online. There are already 10 car brands ⁠ ⁠that optimize their dealer marketing ⁠ ⁠with the help of “Optimatica” MRM-system Cars and Commercial Vehicles Have been working since 2010 This is mutual! The system has been developing in the brand since 2014 TBWA and all dealers since 2015 *Marketing resource management tool to automate and streamline marketing processes & communications between manufacturers and dealers.

The system was successfully launched in 2016 The system was successfully launched in 2017 The system was successfully launched in 2018

Improve your marketing processes

We have comprised a system combining all you need for effective work

• MEDIA PLANNING: make your media plans online make your media plans online
• PLACEMENT: coordinate placement of ad materials coordinate placement of ad materials
• REPORTING: generate reports and monitor efficiency generate reports and monitor efficiency
• MEDIA STORAGE: store key content and grant access to it store key content and grant access to it

Make your media plans online

Optimatica provides dealers with an opportunity for planning all marketing processes via the Internet The system adapts to your tasks thoroughly accounting all the peculiarities of your marketing brand

• Media planning of any complexity level: annual, quarterly, monthly
• Detailed and general
• In the format of flowcharts or budget splits
• Automatic estimation of minimum budgets and target under the traffic

Manage coordination of promotional and informational materials and placement

Involve everybody you see fit into the process of placement coordination – whether it be media agencies or regional brand managers Check guidelines, carry out audits The history of placements will be permanently stored in the system

• Coordination of placement models and details
• Buying and media audit
• Storage of final documents and statistics
• Integration with AdRiver, Google Analytics and Yandex
• Direct

Generate reports and monitor marketing effectiveness

Track effectiveness in the dynamics, make comparative analysis With Optimatica, tracking effectiveness will become a part of marketing culture of your company

• Comparison of plan budgets with actual ones
• Estimation of minimal budget execution
• Easy-to-follow check lists for meeting goals and creating bonuses