Optimatica

Optimatica is an online marketing resource management system. It automates marketing processes and communication between vehicle manufacturers and their dealers. The listing says ten car brands use it to run dealer marketing, and that it has been in use with brands since 2014 and with dealers since 2015.

What Optimatica offers

• Media planning — builds annual, quarterly or monthly plans, in flowchart or budget-split form, with automatic checks of minimum budgets.
• Placement coordination — manages approval of advertising placements with media agencies and regional brand managers, and keeps a lasting history.
• Reporting — compares planned and actual budgets and tracks effectiveness over time.
• Media storage — holds key content and controls who can access it.
• Integrations — connects to AdRiver, Google Analytics and Yandex Direct.

Who it works with

Vehicle brands, including cars and commercial vehicles, and their dealerships.