MassTer Predictive Marketing Analytics

• Model multiple SKUs, Products, Brands, etc
• Compare impacts across the modeled sub-products
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• Aggregate and display results at the brand/category level
• Measure the direct and indirect impact of each driver
• Generate attribution reports for each channel on the fly
• Use multiple nesting levels and enrich your modeling granularity
• Acknowledge channels’ interaction using a multiplicative model
• Measure synergy between pairs of variables
• Superior proprietary decomposition method

+50% time-saving in running MMM projects with high flexibility, efficiency  and scalability

Easily export results and run all MassTer functions through Excel, R, Tableau, Power BI  integrations ​ Share project progress with the team, quick  handover, and higher efficiency in training new hires

Leverage Pooled, Nested, Loglinear, Genetic Algorithms capabilities to deliver robust and granular results

In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project

Global Head of Analytics – Wavemaker Thank you so much for your time, it has been very useful for me and was a pleasure to meet you MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients

Senior Analyst (Data & Analytics) – Publicis Media Ramla helped us understand our levers and helped us through the projects she led In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her It was a real pleasure to work with her and MASS Analytics

Category Manager – Kellogg’s I would like to thank you for the very rich work and brilliant presentation You have been totally committed in delivering the best quality work to a very tight timeline The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency

General Manager – Harlequin MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer

Senior Data Scientist – Dentsu Aegis MassTer has many functionalities that help shorten the time spent on data processing A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client The support team are responsive and helpful

Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses This platform enables us to run extensive Marketing Mix Modeling projects for our global client base

Managing Director Data Science – Publicis Media MASS-analytics helped us to improve our MMM process A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts We have better understanding now what is important for a successful project MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now

Senior Data Analyst – All Response Media (HAVAS Media) Senior Analyst (Data & Analytics), Publicis Media