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Marketing Analytics Software

MassTer Predictive Marketing Analytics

MassTer is modelling software that helps analytics teams run marketing mix modelling and budget optimisation projects

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  • Dashboard
  • Performance Metrics
  • Channel Attribution
  • Predictive Analytics
  • +9 more
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About MassTer Predictive Marketing Analytics

MassTer is a modelling and predictive platform for marketing effectiveness work, made by MASS Analytics. It gives analyst teams a structured workspace for marketing mix modelling projects, from data through to results.

What MassTer offers

  • Marketing mix modelling — measures the effect of each sales driver, including direct and indirect impact.
  • Return on investment measurement — shows what each activity contributes and how channels interact.
  • Budget optimisation — suggests how to split marketing spend for the strongest performance.
  • Multi-product modelling — covers several products, SKUs or brands, with results rolled up to brand or category level.
  • Attribution reports — produced for each channel on demand.

Who it works with

Analytical teams at agencies and brands running marketing effectiveness projects.

Key facts

  • Built-in modules: eight, covering modelling, ROI, optimisation and prediction
  • Integrations: Excel, R, Tableau and Power BI
  • Methods: pooled, nested and log-linear models plus genetic algorithms

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • Dashboard
  • Performance Metrics
  • Channel Attribution
  • Predictive Analytics
  • ROI Tracking
  • Installed - Mac
  • Installed - Windows
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Business Hours
  • Online

What the business tells TrustList

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