Reflect

Reflect is a codeless test automation product, now part of SmartBear. It lets teams create automated browser tests without writing code, so designers, product managers and support staff can build them alongside engineers. The founders started it after finding existing QA tools slow, costly or hard to maintain.

What Reflect offers

• Plain-English test steps — AI turns written steps into automated actions.
• Self-adjusting tests — tests adapt when the user interface changes, rather than relying on fragile selectors.
• Web and mobile testing — end-to-end tests for both kinds of application.
• Manual-to-automated conversion — existing manual tests can be run as automated ones.
• AI coding tool integration — tests can be created from environments such as Cursor.

Who it works with

Fast-growing product teams that want regression coverage without slowing releases.

Key facts

• Owner: SmartBear
• Claim: end-to-end tests built roughly ten times faster than with code-based frameworks