GoodLads

GoodLads is aimed at Google Ads accounts spending roughly €10,000 to €250,000 a month. It connects to an account, reads the last 30 days of performance for every campaign, and writes three hypotheses per campaign aimed at return on ad spend or cost per acquisition — each one naming the signal it found in the account's own data, the change it proposes and the metric movement it predicts. Applying a recommendation ships it through the Google Ads API as a paused ad or an experiment, never live without approval, and a board tracks every hypothesis through to a verdict. GoodLads positions this against rules-based tools that hand an advertiser many levers to operate: the pitch is fewer, better-grounded changes. It also runs an MCP server so an assistant can be pointed at the account directly.