Native

Native is a marketing product that decides what to post and then makes and publishes it. Its founders, Ben, Hakon and Trond, presented it on the Y Combinator launch page on 13 October 2026 as a Y Combinator F26 company. The launch post does not state where the company is based.

## What it does

At the centre is Norn, a model the founders describe as artificial intuition for marketing. It ranks ideas before any content exists, using four signals: brand personality, social performance, trends and taste, which is learned from the ideas a user approves, rewrites or rejects. Its output is an idea made of the point to make, the angle and the format. Native then uses frontier models to turn ideas into images, video, ad creatives and posts, the user reviews them, and Native schedules and publishes them. Results and feedback return to the model. The site lists publishing to channels such as LinkedIn, Instagram, Facebook, YouTube, TikTok and X, with a choice between approval and full autopilot. The founders plan a Norn API so other products can request ranked ideas, and a waitlist is open at native.no/norn. The post claims more than 2,000 businesses use Native and that it reached $2M in annual recurring revenue in six months, both the maker's own figures.

## Who it is for

It suits small businesses, creators and agencies that want a steady flow of social content and ads without a full-time team, and developers who may later call the idea ranking through the API.

## Key facts

- **Maker:** Native, founded by Ben, Hakon and Trond - **Pricing:** Pro $79 a month, Max $249 a month and Agency $499 a month, with Enterprise on request; yearly billing is 20 percent lower, per the maker's site - **Norn API:** waitlist open, no release date stated - **Maker's claims:** 2,000+ businesses and $2M ARR in six months - **Questions to ask:** how video generation and ads are billed beyond the plan tokens, and how the model handles a brand with little posting history

Not yet independently verified: The launch date rests on the company's own Y Combinator launch post of 13 October 2026. The customer count and revenue figure in that post are the maker's own claims and were not independently checked. Prices come from the maker's own site. No independent report was found. We will update this when it can be confirmed, and remove this note.