Anthropologic by Quilt.AI
Consumer research from the open web: ask a question, get a report with the evidence and a recommendation.
About this launch
Anthropologic is a consumer research platform from Quilt.AI, aimed at brand and insights teams. An agent reads the live, open web around a question (social media, search, news and forums) and Quilt's "Human Context Protocol" organises that material into findings using the company's cultural ontologies. The result is a report with the answer, the evidence and a recommendation rather than a dashboard, which Quilt says takes about seven minutes. There are nine workflows: Trends, Discourse, Segmentation, Innovation, Foresight, Creative Evaluation, Brand Performance, Synthetic Survey (directional answers from synthetic audiences) and Ask an Anthropologist. Quilt says it covers 239 markets and more than 100 languages, which are vendor figures. Prices, billed annually, are: Free at $0 (10 credits a month), Go at $20 a month (30 credits), Plus at $250 a month (275 credits, adding the Segmentation and Foresight workflows), Pro at $1,500 a month (1,750 credits, the full workflow suite including Brand Performance and a dedicated customer success manager), and Enterprise at a custom price with SSO and bespoke workflows.
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