Usabilla

Usabilla is a customer feedback company that helps organisations listen to consumers about their digital touchpoints. It runs surveys and campaigns that collect targeted, contextual feedback.

What Usabilla offers

• Feedback surveys — questions shown to visitors at relevant moments.
• Campaigns — targeted collection of opinions on websites and apps.
• Voice of Customer programmes — structured listening to what consumers need.

The idea behind the company was to help organisations become customer-centric and build digital platforms that hold up as markets change.

Who it works with

Large consumer brands in travel, fashion, electronics and automotive are named as clients.

Key facts

• Acquired: by SurveyMonkey in March 2019
• Acquirer: a survey software company based in San Mateo, California