Uberflip

Uberflip is a cloud-based content experience platform for B2B marketers. Its site now identifies it as part of PathFactory. It helps go-to-market teams turn content into personalised engagement.

What Uberflip offers

• Content planning — one hub for goals, audience segments, content and channels.
• Content curation — tagging that makes assets easier to find and measure.
• Page design — tools for landing pages without heavy development skills.
• Publishing — site management, social sharing and campaign deployment.
• Measurement — dashboards, benchmarking and performance insights.
• Digital sales rooms — pages that sales reps can personalise for target accounts.

Who it works with

It is used for account-based marketing, demand generation and sales engagement. Named customers include Matillion, Trimble and EcoVadis.