TruRating

TruRating is a consumer intelligence company. It collects a one-tap rating from shoppers at checkout and ties each answer to the transaction behind it. Retailers, restaurants and online shops use the results to see how customers feel alongside what they spend.

What TruRating offers

• Checkout feedback capture — One rotating question answered with a tap on existing payment terminals, plus online checkout and post-purchase formats.
• TruHub dashboard — A live operator view split by site, daypart, shift and channel. It also gives alerts and sector benchmarks.
• TruDI — A tool for working out why scores are changing.
• TruCoaching — Targeted action for stores based on the insight.

Who it works with

Customers range from large global retailers to e-commerce sites and local restaurants. The firm works with major payment companies.

Key facts

• Founded: 2014
• Offices: London, Atlanta, Sydney and Toronto
• Response rate: 84% of in-store customers respond, according to the website
• Setup: Uses existing payment terminals, with no new in-store hardware