Trūata

The Power of Data Anonymization
Trūata delivers privacy-enhanced data management and analytics solutions to help clients unlock business growth while protecting customer privacy.

Maximize the value of your data
• Run analytics on anonymized consented & unconsented users
• Keep granular data for longer periods

Build and reinforce customer trust
• Demonstrate to customers your commitment to the ethical use of data
• Enhanced privacy for customers

Minimize your risk of non-compliance
• Trūata takes responsibility for the anonymization process
• Fully separate personal data from anonymized data

Privacy-Enhanced Analytics
Trūata creates client-ready data, reports and model codes that insights-driven companies can use to drive business growth, operational efficiencies and data monetization opportunities.

The Trūata Anonymization Solution independently anonymizes data, giving our clients the freedom to carry out analysis while protecting people’s personal data. It is designed to meet the high regulatory thresholds for anonymization under the GDPR.

The Trūata Anonymization Solution is designed to deliver actionable insights across multiple industries including banking / financial services, travel & hospitality, telecommunications, retail and automotive.