ThoughtLab

ThoughtLab is a brand and product studio based in Salt Lake City, USA. It works with organisations at pivotal growth moments, driving work from strategy through to execution.

Its approach starts with category design: defining a space the client can own, then building the brand and digital work to support it. The team draws on people from cities and countries around the world.

What ThoughtLab offers

• Category design — strategy, positioning, point of view and narrative.
• Brand systems — voice, visuals and rules a team can apply consistently.
• Digital experiences — flagship websites, storytelling and content, including 3D and WebGL work.
• Product ecosystems — mobile apps, integrations and connected systems.

Key facts

• Based in: Salt Lake City, USA
• Specialism: category-first branding
• Writing: publishes articles on branding and AI