SoPro

SoPro runs outbound prospecting for other businesses. Its staff research and contact potential customers, then pass the replies to the client's own sales team so they can concentrate on talking to buyers.

What SoPro offers

• Prospect targeting — building an audience of ideal buyers using live data and segmentation.
• Multichannel outreach — coordinated email, phone, LinkedIn and web chat contact written in the client's voice.
• Buyer intent signals — turning website traffic into outreach, tracking prospect activity and giving real-time notifications.
• Dedicated team — a named group that learns the client's audience, brand and messaging.
• Reporting — regular strategy calls and a portal with live campaign and audience figures.

Who it works with

The service is used by small and mid-sized firms and by larger known brands that want leads from beyond their existing network.

Key facts

• Experience: more than ten years in business
• Clients: over 3,750 businesses, according to its site
• Awards: named Campaign Tech Awards 2019 Tech Agency of the Year