Softeq

Softeq builds smart, connected products, covering firmware, software and custom hardware. The company has been headquartered in Houston, Texas, and has worked with small and medium firms and very large corporations since 1997. A dedicated development centre lets it take a product from idea to launch.

What Softeq offers

• Embedded technology — board bring-up, real-time operating systems and connectivity.
• Physical AI and machine learning — model selection, training and on-device deployment.
• IoT development — device firmware, edge-to-cloud architecture and fleet management.
• Industrial automation — control systems, sensor fusion and robotics.
• Software and apps — desktop, mobile and web applications, plus augmented reality prototypes.

Who it works with

Small and medium-sized businesses and large enterprises across industrial, consumer electronics and automotive fields.

Key facts

• Based in: Houston, Texas, USA
• Founded: 1997
• Focus: devices from printers to wearables, drones and automotive electronics