SmartFocus

SmartFocus makes Message Cloud, a marketing platform built around the idea that each customer follows a different path. Messages are triggered by customer behaviour rather than by a marketer's guess, across devices and channels.

What SmartFocus offers

• Decisioning engine — creates messages matched to the customer's context.
• Email marketing — campaigns with personalisation on any device.
• Insights — smart and crowd insights to find what stops customers converting.
• Cross-channel campaigns — one platform for several routes to the customer.

Who it works with

Marketing teams at brands that want to personalise customer journeys. The company says it has over 600 customers.

Key facts

• Product: Message Cloud
• Scale: 60 billion personalised interactions and 7 million email campaigns annually, as stated
• Analyst view: rated a Strong Performer in two Forrester reports
• Website note: the old site now points to another vendor