In 2004, two young guys decided to try to help small businesses find a way to get online. It was the year of the iPod, the year Bluetooth first made a real appearance, one-megapixel phones and plasma TVs were selling at about $4000 for a 42 inch.

They have a dream that your local cafe, hairdresser, barber, dentist, pharmacist, and the mechanic would be able to have a website one day to find and retain customers. As the two pounded the pavement trying to convince small businesses they needed to set the trend it was obvious the time wasn't right yet.