Red Flag A!ert

Red Flag Alert is one of the UK’s leading suppliers of business information and commercial credit reports. Our scoring system uses proven predictive models to analyze financial statements and non-financial business attributes. We have a 100% overlap with leading credit reference agencies and several unique advantages:

• Unique financial health ratings provide an early warning when a business is experiencing financial difficulties. Each rating carries a specific risk level, helping you take decisive action.

• The unique scorecard uses algorithms and curated data to determine the financial health of a business, producing ratings that are detailed and up-to-date.

• Data is provided in real-time. Every day over 100,000 data changes in UK businesses are pushed live in Red Flag Alert, allowing you to make decisions based on the latest information.

• Ratings are reviewed by experienced credit analysts who use myriad emerging information, like profit warnings, to validate ratings.

• The market is constantly reviewed to ensure all user data is included in our financial health ratings, such as the ‘People with significant control’ database, created by Companies House.

• Unique access to all unsecured creditors in UK insolvencies, helping you identify businesses that have an elevated risk of insolvency as the consequence of an unsecured credit loss.

• The rating system evolved over 15 years and was developed in conjunction with Begbies Traynor Group plc, the UK’s largest SME insolvency practice. Together, we created the ‘Distress Index’ which has been widely used by UK media for over ten years, including The Times, The Daily Telegraph, BBC Breakfast, BBC Radio 4 Today program, and many more.

• Red Flag Alert delivers critical updates to your inbox, and our API enables you to plug the data directly into your CRM.

• Unlike most agencies insignificant data has minimal impact on the health rating score, for example, we ignore the payment data that drives many other scores.