Precipice Design

About

People buy meanings

Designing great products, brands, and business strategy are more than having the right features, latest technologies and coolest look. It’s mastering the emotional and cultural meanings that drive consumer behavior.

The meaning-centered design transforms this often-unrealized value into commercial opportunity with the power to shift markets.

Every business has assets to create new meanings in the market. Every culture is constantly evolving to need new meanings.

Meaning-centered design’s advanced cultural analysis techniques turn this complexity into a strategy. Its design practice turns theoretical strategy into a physical reality where products mean more and make a difference to the bottom line.

Meaning-centered design requires the ability to see the world as it is and how it could be different. But it doesn’t rely on creative genius or the trends everybody else is already following.

It's a system that identifies the potential cultural value of a business from its existing brands, products, technologies, channels, and capabilities and creates clear decision structures for executives to navigate those possibilities and deliver growth.

Blended specialisms

Specialists who love other specialisms

We are a diverse group of specialists, yet our people are experts in more than one discipline. Our cross-disciplinary approach is seamlessly brought to bear on a given design opportunity, ideation strategy or business problem.

Specialties

Industrial Design, Innovation, Semiotics, Branding, Graphic Design, Insight, IoT, Device Design, Research, Business Planning, Business Modelling, Product Innovation, Pharmaceutical Marketing, Pharma Information Systems, Digital, and Meaning-Centred Design