Opinary

Opinary is a Berlin technology company whose tool lets website readers share a view with a single tap on a poll. Publishers use it to engage readers and earn revenue, while brands use it to gain attention and audience insight.

What Opinary does

• Voting tools: polls embedded in online articles.
• Opinion trends: shows readers and editors how views split.
• Brand campaigns: advertising through polls across a publisher network.
• First-party data: turns engagement into data that publishers own.
• Privacy-conform insights: user-declared intent without conventional tracking.

Customers and markets

Publishers and global brands. Opinary also provides the technology behind mCanvas in Germany.

Key facts

• Based in: Berlin, Germany
• Group: part of the Affinity Ecosystem