OnIt Digital

OnIt Digital is a digital agency that began with web design, development and marketing for large brands. Its site now centres on a product called The Buddy System and on custom software for the automotive industry, supported by retail consulting.

What OnIt Digital offers

• The Buddy System — a set of AI collaborators that work inside a customer's data, rules and brand.
• Data Buddy — conversational analysis of market data such as inventory and demographics.
• Offer Buddy — recommends offers using eligibility, market rules and history.
• Creative Buddy — develops and scales approved creative ideas across formats.
• Campaign Buddy — builds campaign pages, banners, feeds and approvals from a stated goal.
• Integration Buddy — connects the system to a company's existing sources and workflow.

Who it works with

Automotive retail and marketing teams, plus IT staff, architects and agencies. Older profile text lists work for consumer and finance brands. A person always reviews and sends the output.

Key facts

• Platform: built on System B, with deny-by-default permissions and per-tenant data isolation
• Earlier focus: web design, development, digital marketing and branding