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Miggle

Product management consultancy helping sports organisations with AI, data and technology supplier decisions

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About Miggle

Miggle is a consultancy run by Alick Mighall. It began as a digital agency in 2007 and now offers fractional AI, data and product leadership, mainly to sports clubs, leagues, federations and platforms.

Services

  • Product, AI and data strategy: roadmaps for organisations too small to hire a full-time lead.
  • Supplier evaluation and procurement: breaking down supplier proposals from the buyer's side.
  • Build-versus-buy advice: help choosing between in-house work and bought tools.
  • Platform stack: clients get early access to a platform the consultant has built, deployable on the client's own cloud with the client owning the data.

Clients

Sports clubs, leagues and platforms, with active football work in streaming, broadcast and club-side AI. Earlier clients of the agency included Air New Zealand, the NHS and the Museum of London.

Key facts

  • Founded: 2007
  • Led by: Alick Mighall
  • Engagements: fractional or project roles for a small number of clients

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-06. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
2007 (19 years) evidence sent

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