LaMetric

Overview

LaMetric is a smart home company that produces clocks and lighting, different by design and versatility. We pioneered the smart clock category with our flagship product, LaMetric TIME, that is now the most famous smart clock in the World. We also invented LaMetric SKY, the World's first lighting product that can work as a smart display.

How we started the history of smart clocks

The clock is a simple and habitual object. From the early days, the clock makes us more organized by indicating what to do every moment of the day — not to be lazy and wake up for school, do homework in the evenings, don’t spend too much time on watching cartoons, try to be on time for our first date.

When we grow up, our life gets occupied by hobbies and businesses and we fall into the limitless information river. In such times, it’s very hard to find the simple indicators which point us into the right direction, the simplicity of clock from the childhood disappears, and in addition to the time we need other metrics to know where to go.

When the LaMetric founders were working at digital agency Lemberg, they felt the impact of information overload very strongly. Every day they dealt with business calendars, marketing stats, social media, currency rates, project analytics and so on. It was quite hard to select the important things from all the information to know what the next step was. They spent a lot of time getting key project indicators from analytics sites which were sometimes obsolete or not ready. The changes in every project affect the entire team, and they should be monitored in real-time to timely react on a failure or share success.

Then the good old clock came to their mind. They got the brilliant idea that a clock can show much more than the time, it is an ideal object to gather all important metrics of your life and business in one place.

A bit earlier smartwatches appeared, with a similar vision to show important metrics to people on the go. But we need a similar device at home and in the office which points us in the right direction. LaMetric Time became the first smart clock when it began in 2013. It is the first of our products in the smart home category.