HubSpot, Inc.

Our mission: In today's business world there is often a certain elbow mentality. It is only about achieving the corporate goals - at any cost. However, we are convinced that companies can grow sustainably and effectively without having to compromise. And that the success of a company is based on the success of its customers. We believe that companies can grow with heart and conscience - and that the inbound methodology offers the right tools for this. We have therefore developed cross-platform software, designed appropriate training courses and built a global community to support companies in this project.

Our history: During their Master's degree at MIT in 2004, Brian Halligan and Dharmesh Shah realized that they were in a time of change in consumer buying behavior. Consumers were less and less willing to pay attention to intrusive advertising and offers that were not relevant to them. And now they had the means to easily hide them.

It was this observation that ultimately led to the creation of HubSpot. HubSpot's guiding principle is that customers don't want to be disturbed by marketers or sellers - they want people to help them. The “inbound methodology” grew out of this idea.

This approach today helps companies around the world focus on and help their customers rather than disturb them.