Hootsuite

Hootsuite is a social media management platform that brings scheduling, content creation, analytics and social listening into one place. Brands and organisations use it to run their social accounts from a single tool. The company started in 2008 and has grown to serve large customer organisations worldwide.

What Hootsuite offers

• Scheduling and publishing — plans and posts content across connected social accounts.
• Shared inbox — gathers messages and comments in one place, with saved replies, assignments and internal notes.
• Analytics — shows which content earns engagement and compares performance with competitors.
• Social listening — tracks trends, conversations and emerging risks.
• Employee advocacy — helps staff share company content to widen reach.

Who it works with

Brands and enterprises, including hotel groups and insurers, plus social teams that need one connected workflow.

Key facts

• Founded: 2008
• Core areas: scheduling, content creation, analytics, social listening