Hivestack

Hivestack is a marketing technology company built around location data. It lets advertisers reach consumers based on where they are and where they have been.

What Hivestack offers

• Supply-side platform — a system for digital out-of-home media owners to sell their screens.
• Ad exchange — APIs that let owners earn from unsold inventory.
• Ad server — a location- and time-aware server that uses machine learning to optimise delivery against business outcomes.
• Demand-side platform — used by digital agencies to buy out-of-home advertising programmatically.

Who it works with

Digital out-of-home media owners and digital agencies.

Key facts

• Background: about 15 years automating the out-of-home sell side through its ERP
• Approach: data science, mobile and programmatic methods