The Hamburg Marketing GmbH, the Hamburg Tourismus GmbH, the Hamburg Convention Bureau and the HWF Hamburg Business Development Corporation operate as a single entity under the umbrella of the Hamburg Marketing holding.

Our vision: Increase value-added and the quality of life in Hamburg: We see ourselves as a responsible partner and initiator for marketing the Hamburg Metropolitan Region. As a key driver of city marketing, we base our work on reliability, client orientation and high quality. We are characterized by team spirit and an open mindset, we are modern and we embrace innovation. Together we are shaping the future of Hamburg.

Our mission: Raising and expanding Hamburg’s attractiveness: By developing, communicating and coordinating the Hamburg brand, we highlight the locational attractiveness of Hamburg and the Hamburg Metropolitan Region in Germany and abroad. We coordinate and harmonize the activities of other marketing stakeholders in the city. We ensure a consistent image of the Hamburg brand and raise the brand’s profile among individuals and businesses.