GfK

GfK is a market intelligence company that applies data and science to business questions. Its stored profile says its clients are businesses around the world, and its stated promise is growth from knowledge.

What GfK offers

• Consumer insight — analysis of how people behave and buy.
• Market analytics — answers about market size and change.
• Brand and media research — measurement of brands and audiences.
• Predictive analysis — recommendations about what is likely to happen next, not just descriptions of the past.

Who it works with

Companies worldwide that need data-led decisions, now and in future. The firm says its clients need actionable recommendations built on advanced analytics rather than purely descriptive figures, and it describes its approach as focused, simple and digital.