Exit Bee

Exit Bee began as a software service and has become an advertising platform. It studies how people move a cursor, scroll and tap, then shows a brand message at the moment attention becomes available. The aim is to reach people when they are open to a message instead of interrupting them.

What Exit Bee offers

• Attention-timed advertising — display creatives shown at predicted moments of free attention.
• Behaviour signals — cursor speed, scroll rhythm, taps and screen activity feed the timing.
• Machine-learning models — predict attention in real time.
• Desktop and mobile formats — creatives sized for both kinds of screen.

Who it works with

Brands and publishers; the site shows campaigns for automotive, energy, grocery and pub brands.

Key facts

• Category: advertising technology
• Origin: started as a SaaS service built on exit-intent behaviour