Camelot

ABOUT US

At Camelot, we pride ourselves on running a games business built to do public good. For more than 24 years, we’ve been changing lives – making thousands of millionaires and raising billions for Good Causes – as the steward of the UK’s National Lottery.

OUR MISSION

We've built a national brand

Over the past decade, we’ve grown National lottery sales by 40%. We’ve done it through innovation in game design and promoting responsible play. This has resulted in the National Lottery becoming one of the nation’s best-known consumer brands – and enables it to give an average of around £30 million to Good Causes every week.

We’re ambitious to do even more

We’ll achieve our mission by continuing to prioritize long-term, responsible growth and celebrating the things that make us who we are – a games business that’s fast, innovative and fun.

Here are a few ways that we’re doing that:

Building a brand that encourages lots of people to play a little.
Designing a range of games that excite and delight.
Making games accessible so that people can play anytime, anywhere, on any device.
Getting to know our players to help us understand how they play.

Our future’s bright

We need to keep growing as a team and attracting the best talent. It’s only by bringing diverse perspectives, skills, and ideas together that we’ll continue to revolutionize our games and encourage new customers to play.