AdRight

AdRight is an online advertising network that connects advertisers with publishers. It was started in September 2012 by a small group of affiliate marketing and online advertising professionals.

What AdRight offers

• Pop-under ads — high-impact formats that the network says convert well.
• Full-screen interstitials — a second large format alongside pop-unders.
• Advertiser accounts — targeted placements and several pricing models, such as CPM, CPL, CPA, CPI and CPC.
• Publisher accounts — ad monetisation using an optimisation engine and eCPM prediction.

Who it works with

The network says it works with thousands of selected publishers and advertisers, and draws traffic from global sources. It began by serving niche performance-based advertisers and recruiting ad space on their behalf.

Key facts

• Founded: September 2012
• Team background: marketing, advertising, operations and technology