WGSN

WGSN is a trend forecasting company that combines specialist forecasters with data science. It supplies brands with predictions about consumer behaviour and cultural change, so they can design and stock products for what people will want.

What WGSN offers

• Trend forecasting — daily intelligence on consumer trends, retail, marketing and product design.
• Consumer insight — research into how customers think and shop.
• Retail analytics — data to plan assortments and replace weak stock.
• AI and data — predictive tools that add proprietary data to expert views.
• Bespoke consultancy — WGSN Mindset, which turns trends into plans for a particular brand.

Who it works with

Brands across fashion, beauty, interiors, food and drink, sports and outdoor, and consumer technology.

Key facts

• Active since: 1998
• Staffing: forecasters on every major continent, producing locally sourced content
• Customers: over 6,500 brands, as stated on its site