webLyzard technology

webLyzard technology builds a web intelligence platform for people who run marketing and communication. It collects content from news and social media channels and shows how topics, sentiment and brand reputation develop.

The platform also looks ahead, predicting upcoming stories and picking out the opinion leaders who drive them.

What webLyzard technology offers

• Visual analytics — dashboards of trends, relevance and sentiment across digital channels.
• Semantic search — search and visualisation tools that can be added to a website.
• Storypact — a tool for improving the wording of press releases and web pages.
• Reputation tracking — monitoring how a brand is seen across news and social media.
• Success metrics — measures of communication impact.

Who it works with

Users include the United Nations Environment Programme, a climate office of a US government agency and the Austrian Federal Chamber of Commerce, plus corporate and consumer brands. It also works with media organisations on EU research projects.

Key facts

• Product type: AI-based web intelligence platform
• Research projects: InVID and ReTV