WaardeX

WaardeX is a programmatic advertising company from the Netherlands that helps website publishers earn from their traffic. It links publishers with advertisers, mainly through header bidding, and gives them tools and account support for managing ad inventory.

Services

• Header bidding: opens a publisher's inventory to many demand partners at once so they compete for each impression.
• Publisher dashboard: data on inventory performance and ad delivery.
• Ad format support: handles creative formats from video to mobile across devices and platforms.
• Yield management: a growth plan for each account based on measures such as fill rate, RPM and buying rate.
• Creative checks: reviews ads against quality standards before they run to protect user experience.
• Account management: a named account or customer success manager for each publisher, with clear revenue share terms.

Who it works with

WaardeX works with publishers of all sizes and shows case studies of partner sites, including one with Codezero.

Key facts

• Based in: Netherlands
• Main method: Header bidding