ThisThat

ThisThat measures the effect of influencer campaigns. It connects opinion through a social iOS app for individuals and, for brands, through a progressive web app and software-as-a-service product.

What ThisThat offers

• Brand lift measurement — compares survey answers from people exposed to a campaign with those who were not, to isolate its impact on awareness and consideration.
• Gamified surveys — collects fuller opinions than single-question polls.
• Retargeting of exposed viewers — follows up with people who actually saw the ads.
• Campaign-level insight — measures a whole multi-platform campaign instead of one asset.
• Social iOS app — a consumer app where individuals share opinions.

Who it works with

Brands and agencies running influencer marketing. Access is currently by request, with the company reviewing eligibility.