Syndy

Syndy offers a Content Collaboration Platform that lets brands create, manage and distribute product content to online retailers. The service rests on product information management and digital asset management tools. Its aim is better data quality and smoother content delivery.

What Syndy offers

• Content Collaboration Platform — one place where brands prepare content and send it to each retailer in the form that retailer needs.
• Product information management — structured storage of product data.
• Digital asset management — handling of images and other product assets.
• Insights — transparency and actionable information on content quality.

Who it works with

Syndy serves global consumer brands that sell through online retailers. Named customers include Unilever, Philips, LEGO, Nestlé and Friesland Campina.

Key facts

• Platform type: content collaboration, built on PIM and DAM
• Focus: eCommerce product content