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IT Product Company

Superscanner

Dutch retail price data and price management service for supermarkets, brands and FMCG manufacturers

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TrustList summary

Superscanner gathers supermarket prices and offers in the Netherlands every day, originally to help shoppers save on groceries. Its business tool, Superscanner Insights, gives FMCG manufacturers and retailers a view of prices, promotions and online product positioning.

Products and services

  • Price data: its own scraping technology monitors millions of prices at hundreds of online retailers in 11 European countries, plus in-store measurements.
  • Competitor matching: a matching environment that suggests product matches, verified by AI.
  • Price advice: automatic recommendations based on the client's own pricing rules.
  • Promotion tracking: current and historical promotions from Dutch supermarket, drugstore and liquor store leaflets.

Customers and markets

Users are manufacturers and retailers in fast-moving consumer goods. Since 2017 the company has worked with EFMI Business School, which uses its data in research and management training.

Key facts

  • Based in: the Netherlands
  • Coverage: 11 European countries online
  • Partner: EFMI Business School, since 2017

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

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