Storyblok

Storyblok is a headless content management system from Austria that pairs a visual editor with structured content models. Developers and marketers work on the same content from one place, which is then delivered to websites and other channels through APIs.

What Storyblok offers

• Visual editor — lets marketing teams see and edit pages while the content stays structured underneath.
• Structured content models — every item follows a defined model and has a named owner, so search engines and AI tools can read it.
• Governance controls — roles, workflows, approvals and audit trails for organisations publishing in many markets.
• MCP server and APIs — a native MCP server gives AI agents access to content, schemas and brand voice guidance.
• FlowMotion — workflow automation for repeating content tasks.

Who it works with

The platform is aimed at enterprise content teams where developers and marketers need to work together. Customer results it cites include 16 global sites built in two months and a 50% rise in content operations speed.

Key facts

• Based in: Austria
• Product type: headless CMS with visual editing
• Research: a study with FT Longitude on the cost of unmanaged legacy content, which the company calls content debt