Simpleview

Simpleview, which now trades under the Granicus Destinations name, builds software for tourism boards, convention bureaus and other bodies that promote a place to visitors. Alongside the software it runs marketing and creative work for those organisations.

What Simpleview offers

• Content management system — a platform built specifically for destination marketing organisations.
• Customer relationship management — links with more than 20 other programmes used by tourism teams.
• Booking and referral engine — lets visitors book directly with local partners and produces leads for stakeholders.
• Website advertising — places targeted adverts on destination sites to generate revenue.
• Email marketing automation — supports lead nurturing and audience segmentation.
• Creative and design services — covers destination websites, branding and graphic design.

Who it works with

Its client base is destination marketing organisations, including tourism boards and convention bureaus, and the company states it has worked with more than 1,000 of them.

Key facts

• Other fact: operates today under the Granicus Destinations brand