Showpad

Showpad is a sales enablement platform used by sales and marketing teams to prepare sellers, engage buyers and improve performance. Its AI-powered tools cover content, coaching and deal rooms, and it is designed for the complex reality of field sales. The company was founded in 2011 and works from Ghent and Chicago.

What Showpad does

• Sales readiness: training, practice and real-time coaching for sellers.
• Content management: a content library with specification sheets, pricing and proof points for sellers.
• Buyer engagement: digital demos and collaborative deal rooms for buying committees.
• Analytics and insights: the patterns behind strong performers and high-converting content.
• Showpad Genie: the platform's AI core, which learns how a company wins and supports answers and automation across deals.

Clients

Sales and marketing teams in companies that sell complex products. The site says more than 2,000 global companies use the platform, including Johnson & Johnson, GE Healthcare, Bridgestone, Honeywell and Merck.

Key facts

• Founded: 2011
• Team: more than 450 people
• Based in: Ghent and Chicago, with regional offices in Brussels, London, Munich, Portland, San Francisco and Wroclaw
• Recognition: named a Customers' Choice in the Gartner Peer Insights