Semusi

Semusi is a software company whose tools let mobile apps sense a user's context in real time. Its kit uses phone sensors, big data and behavioural algorithms. The aim is for apps to respond to who the user is, where they are and what they are doing.

What Semusi offers

• Context SDK — a development kit added to an app project with a simple API.
• Context signals — gender, activity, places, steps and interests inferred from sensors.
• Rules-based notifications — publishers set targeting rules to send messages when relevant.
• In-app ads and purchases — support for earning from engaged app users.

Who it works with

App developers, publishers and advertisers.

Key facts

• Offices shown: New York and London
• Company entity: Semusi Pte Ltd
• Hashtag: BeContextAware