Reactive Reality

Reactive Reality has developed its own augmented reality engine that converts standard 2D photographs into detailed 3D models within minutes. The processing is largely automated and runs on a smartphone. Shoppers can then view products virtually before buying.

What Reactive Reality offers

• 3D avatar generation — users create a lifelike avatar of themselves on a phone, with body measurements.
• Fashion try-on — retailers produce 3D product models that capture fabric detail and use them for virtual try-on.
• Furniture placement — models of furniture and home items placed in augmented or virtual rooms.
• Product page 3D models — models that can sit on product detail pages.

Who it works with

Brands and retailers that want shoppers to see products in 3D, with the aim of raising conversions and lowering returns.

Key facts

• Technology: image-based 3D capture that scales across product ranges