Qualtrics

Qualtrics sells an experience management platform used to gather feedback and act on it. The software covers four areas of experience: customers, employees, products and brands.

What Qualtrics offers

• XM Data & AI — a platform that joins experience data with human context to guide decisions.
• Simulation — testing a decision or concept before people live through it, including synthetic audiences for early checks on messaging and direction.
• Prediction — spotting customers and employees who are heading towards an unwanted outcome while action is still possible.
• Research tools — unified research, concept testing and feature validation in one platform.

Who it works with

Enterprises, governments and healthcare organisations that run sensitive experience programmes on the platform.

Key facts

• Data history: about 25 years of experience data
• Focus: closing the gap between what people expect and what organisations deliver
• Category: experience management (XM)