Pygmalios

Pygmalios supplies analytics for physical retail spaces. Its sensors count and study visitors in shops, and the firm reports that it serves more than 2,000 retail locations across Europe.

What Pygmalios offers

• Traffic Analytics — footfall, capture and conversion by entrance, zone and hour, plus queue and wait-time alerts.
• Journey Analytics — zone-to-zone movement, dwell-time heatmaps and results from store layout tests.
• In-store Media Assessment — a four-to-six-week study of one venue to judge whether it can work as an advertising medium.
• CapacityIQ — a door sensor that counts guests so a venue can stay within its authorised limit.

Who it works with

Retailers, mainly in Europe, that want to understand how people use their stores.

Key facts

• Privacy approach: sensors record only anonymous statistics, never personal profiles, and source data is deleted after processing.
• Data access: users see aggregated figures for chosen periods.
• Regulation: the firm says it follows EU data protection and ePrivacy rules.