PureClarity

PureClarity is a software platform that helps online shops show shoppers more relevant products and content. It works with business-to-consumer and business-to-business retailers.

What PureClarity offers

• Product recommendations — suggestions based on each visitor's past behaviour and the page being viewed.
• Targeted content — pop-ups and messages shown to chosen audiences.
• Personalised search and merchandising — tools that tailor search results and product placement.
• Personalised email — marketing emails tailored to the individual.
• Audience segments — groups built from visitor activity.

Who it works with

Online retailers on any ecommerce platform, with plug-ins for Magento and Shopify.

Key facts

• Founded: 2014
• Technology: uses artificial intelligence and machine learning
• Support: onboarding and support teams help with set-up