Primary Objective

Primary Objective helps small and medium-sized companies get more from their technical teams. Its founders pair IT management and team-building experience with communication expertise, and they teach technical staff the non-technical skills that connect their work to business goals.

What Primary Objective offers

• Short training sessions — from one hour on engaging colleagues up to a day on guiding people and building trust.
• Reporting workshops — how to measure work and explain progress so stakeholders can decide well.
• Disaster recovery planning — a workshop to produce a recovery plan that meets business needs.
• IT roadmap creation — a multi-day engagement to align technology plans with business objectives.
• Coaching and mentoring — sessions run in person or remotely.

Who it works with

The firm targets small and medium-sized businesses. Its founders cite prior work at Rackspace, RM Education and GKN.

Key facts

• Delivery: face to face or remote
• Aim: stronger team communication and better staff retention in IT teams