Pi Datametrics

Brands use Pi Datametrics to see where they show up in search results and how they stack up against rivals. The company says it is award-winning, and that the platform helps businesses boost their online market visibility, find cost savings and drive sales in several countries.

Daily search data for market share

For each search result in a major search engine, the platform tracks the top 100 brands every day. The company says this level of detail lets users see their full performance alongside unlimited competitors, and gives them a clearer picture of market share and industry trends. Teams across a business can then use the same daily consumer insight to inform their strategy.

The company says its users include companies from the FTSE 100 and FTSE 250, members of the CAC 40 and DAX 30, and smaller firms that want to be found more readily in natural search, in the UK and beyond.

Tracking visibility in AI search

The platform now also reports on AI search. It shows how a brand appears in search engine features and in AI-driven results, including the answers given by chat-based tools. Its dashboards include Google search performance, leaderboards for each industry and views of brand health. The company says its AI visibility reporting goes beyond standard rank tracking.

Users can filter a feature visibility timeline to see whether classic links or search features are driving changes, and a keyword cannibalisation tool identifies where a site's own pages compete for the same terms.

Consultancy alongside the platform

Pi Datametrics also offers holistic search services that run alongside the software. These cover strategy, optimisation, AI search readiness and ongoing support. The company says the aim is to translate the intelligence in the platform into measurable growth, and to help organisations improve their visibility across every way people search for information.