Organizer

Organizer is a data-driven outreach tool made by Murmuration for groups doing voter contact and community organising. It puts audience building, outreach and measurement in one product so teams can find new supporters, engage them and see what their work achieves.

Services

• Audience building: draws on Atlas, Murmuration's civic data layer, which enriches a voter file with predictive model scores plus consumer and census data.
• Canvassing and phone banking: field workflows for door knocking and calling.
• List segmentation: splits contacts into targeted groups, using each person's interaction history.
• Email outreach and landing pages: digital tools for reaching and converting supporters.
• Performance tracking: measures progress across outreach programmes.

Who it serves

Organisations running voter contact and community organising, from a first campaign through to long-running programmes. The product is designed to scale as a group's work expands.

Key facts

• Maker: Murmuration
• Data layer: Atlas civic data infrastructure