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IT Product Company

OpenX

Programmatic advertising technology company linking publishers with advertisers through a supply-side platform

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About OpenX

OpenX is an advertising technology business that runs a supply-side platform for programmatic advertising. Its aim is to help brands reach consumers across many kinds of connected screens and ad formats.

What OpenX offers

  • OpenXSelect — a platform for curation, supply-side targeting and deal creation.
  • OpenXBuild — a software suite for developing advertising products.
  • OpenXControl — a yield and monetisation tool linking publishers to demand.
  • OpenXExchange — a real-time marketplace for ad inventory and automated buying.

Who it works with

The company serves publishers, marketers and media agencies. The site quotes partners such as a global media network and a national news publisher.

Key facts

  • Focus: programmatic advertising and connected TV
  • Technology: AI models for fraud detection, plus an identity graph

Profile written by TrustList from the business's own published information, Oct 2026.

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