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IT Product Company

OpenX

Programmatic advertising technology company linking publishers with advertisers through a supply-side platform

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TrustList summary

OpenX is an advertising technology business that runs a supply-side platform for programmatic advertising. Its aim is to help brands reach consumers across many kinds of connected screens and ad formats.

What OpenX offers

OpenXSelect: a platform for curation, supply-side targeting and deal creation.
OpenXBuild: a software suite for developing advertising products.
OpenXControl: a yield and monetisation tool linking publishers to demand.
OpenXExchange: a real-time marketplace for ad inventory and automated buying.

Clients

The company serves publishers, marketers and media agencies. The site quotes partners such as a global media network and a national news publisher.

Key facts

Focus: programmatic advertising and connected TV
Technology: AI models for fraud detection, plus an identity graph

Summary written by TrustList from the business's own published information, Oct 2026.

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